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Reasons Your
Business
Needs The Internet
Overview of Website
Development
Search Engine Positioning: Its Importance
Website Hosting Options
Copyright © 2002
CORPORATE COMPUTERS
(A DIVISION OF Corporate Computers)
All rights reserved.
Revised:
March 30, 2009
Search Engine Positioning
Probably no other element of website development is as important as search engine positioning.
Depending on the type of business, 30 to 60 per cent of traffic comes from the search engines. It is absolutely essential to have at least top 20 placement for all your major keywords - those identifiers which you want people to be able to use to find your website.Search engine positioning is not the only important thing: there are many more elements to producing a successful website, but it is probably the most vital. Even the most elaborate or beautifully done site is useless if no one can find it.
Unfortunately, as the Internet has grown, the competition for these top listings has grown as well. When the Net was new, there might have been only a few hundred or a few thousand matches for any particular keyword.
Now the matches measure in the hundreds of thousands, even into the millions, for even the most obscure keyword.
It is easy to get placement on very specific keywords, such as "Lake Taupo trout fishing". As the keywords get more general, hence more useful for generating traffic, for example, "Taupo trout fishing", "trout fishing", and on to "fishing", it is more and more difficult to get good positioning.Yet it can be done. It is the design of the web site, and the knowledge and effort of its webmaster which, more than anything else, determines the success of a website in getting good positioning.
Rather than construct a web site, then go back and try to identify the keywords, then put them into metatags, the best way is to identify the keywords as the first step, before even the first web page is designed. Then build the entire web site around the keywords.We offer a comprehensive range of Search Engine Support options, covering both national and international registration.
Non priority applications can take 6 months, and there is no guarantee your submission will be accepted at all.We also offer personalised high status ratings with NZ search engines.
